Marketing your home
As an experienced agent with over 25 years experience, I understand how to accurately price your home and make it stand out in the market. I also have access to a vast referral network, enabling me to connect with buyers across town or around the world.
Here are some of the avenues I may use to market your home, both online and off.
1. Complimentary Staging of Your Home
Staged homes spend 89% less time on the market and sell for 17% higher than homes that aren’t staged! I provide complimentary staging assistance and information to every seller who lists their home with me as well as conducting a visual inspection with you in order to identify items that may be a concern to our future buyer.
2. Professional Photography
More than 90% of buyers start their home search online, and studies show that buyers are more likely to request a showing for a home if the listing includes multiple photos. Well-lit, wide angled professional photos highlight your homes best features and important rooms, especially photos of a staged home. I provide professional photographs after the home is staged and is ‘parade ready’.
3. Virtual Tours
Video tours can be posted to syndicate internet sites with or without a designated website. Giving buyers an inside look at your property online can get them interested enough to schedule a showing. Less than 2% of the MLS properties offer this feature, and yet buyers really appreciate a video over a picture.
4. Home Search Websites
More than 94 percent of buyers start their home searches online. It’s important that your listing receives full exposure on the MLS and in search engine results. Posting your listing on Craigslist.org, Facebook.com, Youtube.com, Trulia.com, Zillow.com, Realtor.com and other internet sites can also be effective in reaching potential buyers. As a ‘tech’ savvy agent, you will receive full coverage.
All my RE/MAX listings appear on the remax.com website where millions of buyers browse for homes and see listings with multiple photos, property descriptions and other details. This link also feeds Trulia.com and Zillow.com.
6. Design Center
As a RE/MAX agent, I have access to a proprietary design center that enables me the ability to create professional marketing materials of your home for print and/or online exposure.
7. The RE/MAX Network
Another advantage I offer is the ‘RE/MAX Direct Access’, a network of over 95,000 RE/MAX agents around the world, many of them working with motivated buyers.
8. The RE/MAX Yard Sign
The RE/MAX Balloon is among the most recognized logos across all industries, not just real estate. A RE/MAX yard sign in front of your home makes an immediate, positive connection with potential buyers who already know the brand. There is no sign in our market more noticeable!
9. My Contact Information
As your RE/MAX agent, I have my direct contact number on your yard sign. As simple as it may sound, this is a very important element in marketing your home…because I receive all the calls!
I am the best resource for providing information on your home and arranging a showing time, so it makes sense to reach me direct. Most “traditional” real estate offices use a ‘floor agent’ and in most cases, the agent has little information about the property.
Communication is of most importance while in the selling process. Between you and I, we talk weekly if not more as I believe you should receive regular updates on my progress. When another agent previews your home or shares it with a potential buyer, it’s my job to quickly follow-up in order to get feedback for you. I share this information with once received and identify the value of each showing.
11. Agent Tour
Although we are in today’s fast paced internet world, I still believe in a few ‘old school’ efforts of real estate. Arranging agent tours, both for the Board of Realtors and the direct agents in my office, it allows a more personal connect with your home. Agents that have physically walked through a home that has been staged properly and priced right, will make every effort to share that home with clients and other associates.
12. Pre-Qualify Prospective Buyers
Most buyers meet with a lender before shopping for a home, although surprisingly some buyers look first and qualify second! Experience shows that in most cases, the unqualified buyer can’t afford the home they are actually looking at. By asking the right questions and making sure the prospective buyer has taken the proper steps to get pre-qualified, it will save everyone time and avoid unnecessary foot traffic in your home.
For a complete list of Scott’s Marketing Plan that references ’30 Key Points’ that bring results to your home, call or email him today. (209) 402-8000